Mintel also referenced the brand’s ability to keep things simple and direct with clear names and clean packaging while shining a spotlight on eco-concerns, a growing topic for beauty consumers. Furthermore, they appreciated that Pour Moi took a unique approach in targeting consumers by climate, as opposed to traditional brands that target by age group, skin tone or skin “issue.”
Now, the brand is thrilled to sit amongst other leading beauty and personal care brands at Cosmoprof. At a pre-event in Los Angeles, Cosmoprof announced Pour Moi as a featured trend-directional brand, highlighting Geo Moisturization as a trend to watch while applauding the brand’s unique attributes and global appeal.
“Conventional skincare made a mistake. Until Pour Moi, no other brand has ever taken climate into account as the main component in choosing your skincare regimen,” explains Pour Moi Founder Ulli Haslacher. “We are thrilled to grow our awareness even more at such a celebrated industry event like Cosmoprof, especially on the heels of a glowing endorsement from a respected company such as Mintel.
Founded in 2017, Pour Moi continues to be the world’s first and leading climate-smart skincare company. In an effort to show complete consumer transparency while further educating consumers, Pour Moi fully lists all product ingredients on the brand website and recommends products based on each consumer’s current customized weather and climate conditions. Additionally, the brand has its own blog, Beauty Forecast, which delivers weekly commentary about climate and skincare led by Pour Moi’s Beauty Director Molly Nover-Baker.
WHERE TO FIND POUR MOI: PourMoiSkincare.com, NeimanMarcus.com
ABOUT POUR MOI SKINCARE
With scientific research validating that skin function changes in individual climates, each Pour Moi product delivers results with formulations that counteract the climate effect on skin’s moisture balance and barrier functions in a particular climate. For more information, visit www.pourmoiskincare.com. Pour Moi Skincare is 100% vegan, non-toxic, cruelty-free and Leaping Bunny certified.
Mintel is the world’s leading market intelligence agency. For over 40 years, Mintel’s expert analysis of the highest quality data and market research has directly impacted on client success. With offices in London, Chicago, Shanghai, Belfast, Düsseldorf, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Seoul, Singapore, Sydney, Tokyo and Toronto, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.
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LINDSAY BOOS: 212.929.7979 / LBOOS@TRACTENBERG.COM
SOURCE Pour Moi Skincare