A Qing dynasty tale of revenge and romance set in the Forbidden City, “Story of Yanxi Palace” has been a sensation this year, keeping audiences across China hooked with its engaging plot and strong female characters.
Leading Hong Kong television broadcasting company TVB has recently acquired distribution rights for the show in Hong Kong, Macao, Singapore and Malaysia. As a result, TVB is currently airing episodes of “Story of Yanxi Palace” in an evening prime-time spot on its TVB Jade terrestrial TV channel in both Hong Kong and Macao. “Story of Yanxi Palace” is the second Mainland Chinese TV series to be awarded the distinction of a prime-time spot on TVB, following last year’s “Legend of the Condor Heroes” which was also produced by iQIYI, in partnership with Perfect World.
Further broadcasting agreements with partners such as AsiaN TV, Gala TV and HTV2 will bring the show to audiences in Korea, Taiwan and Vietnam respectively, and distribution agreements have been reached with local TV channels and platforms in other Asian markets including Japan, Thailand, Cambodia and Indonesia. Reception to the drama outside of Asia has also been encouraging, the hit drama has already accumulated over 1 million views per episode on international streaming platforms, the most views attained by any Chinese language drama this year.
To make “Story of Yanxi Palace” accessible to non-Chinese speakers, subtitles will be added to the show in many markets, with versions dubbed in multiple languages due for release in the second half of this year.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”) is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit http://ir.iQIYI.com.
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