Invertex Raises $2 Million in Seed Funding Round to Develop Retail Footwear Technology

TEL AVIV, Israel, April 20, 2017 /PRNewswire/ — Invertex, an early stage Israeli fashion-tech company that delivers cognitive, connected, omnichannel measure-to-fit footwear solutions, announced the closing of its $2...

TEL AVIV, Israel, April 20, 2017 /PRNewswire/ — Invertex, an early stage Israeli fashion-tech company that delivers cognitive, connected, omnichannel measure-to-fit footwear solutions, announced the closing of its $2 million seed funding round. The round was led by Jerusalem-based equity crowdfunding VC OurCrowd through its OurCrowd First early stage fund. Permoda, an international leading retail & fashion group also participated in the round, together with prominent angel investors.

Invertex is a leading provider of scan-to-fit guided shopping experience platforms that combine advanced 3D-digitization and deep-learning technologies to deliver tailored solutions for in store, at home and online audiences. Invertex’s comprehensive platform enables retailers to significantly improve their online sales-capabilities by lowering returns by empowering customers to trust and enjoy their e-commerce experience. The company’s clients also have the capacity to tailor their existing product lines to their customers’ specific needs.

“We are thrilled to be backed by a renowned lead investor such as OurCrowd First, Israel’s most active early stage venture fund,” said Invertex CEO David Bleicher. “Their investment validates our progress to date and provides us with the required financial strength to accelerate our commercialization efforts, focused on the US Footwear market.”

“Our key partnerships with retail industry leaders coupled with our proven track record in multiple key verticals, positions us as a category maker in the digital convergence of personalized shopping experiences,” concluded Bleicher.

OurCrowd First General partner, Eduardo Shoval, a renowned serial entrepreneur and co-founder of seven successful startups, joined the Invertex board. OurCrowd First was named Israel’s most active early-stage fund for the past two years with 19 hi-tech portfolio investments.

Invertex was built on the foundation of deep-technology and strong intellectual-property, precisely the ingredients we seek in the companies we invest in,” said Shoval. “David and his team continue to demonstrate outstanding execution and we are thrilled to join the company and accelerate its go to market phase.”

Notes to Editor:

About Invertex: Invertex is a leading provider of scan-to-fit guided shopping experiences platforms that perfectly match people and products.  Invertex’s combination of powerful AI and 3D technology makes it possible for consumers to trust and enjoy guided and tailored shopping experiences from anywhere. Its proprietary platform is the only end-to-end solution available for footwear brands and retailers providing a trifecta of in-store, online and mobile phone guided, scan-to-fit experience. For more information: or

About OurCrowd First: OurCrowd First is Israel’s premier and most active leading early-stage venture capital fund, and seed-stage fund at OurCrowd, the leading global equity crowdfunding platform for accredited investors. Headquartered in Israel, the OurCrowd First fund is seeding and scaling a carefully curated portfolio of early-stage ventures that are computing and actuating the connected world by leveraging the exponential technology convergence of Artificial Intelligence and Machine Learning, the Internet of Things, 3D Printing, digitally enabled Precision Agriculture, Autonomous Robotics, Digital Health, Blockchain technology, and AR/VR.

OurCrowd First is managed by General Partners Eduardo Shoval, Yori Nelken and Avi Reichental, three seasoned parallel entrepreneurs who bring to the fund’s portfolio decades of executive management and corporate leadership experience in growing early-stage startups to convincing scale with successful outcomes. Since its inception, OurCrowd First has been recognized as ‘Israel’s most active early-stage VC’. Through its funds, OurCrowd First has already invested in some 19 early-stage ventures, guiding some of the most promising Israeli and global exponential-tech startups. For more information:

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Press Contact: Leah Stern, Director of Communications, OurCrowd, E:


SOURCE Invertex

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