GOLDEN, Colo., Jan.13, 2017 /PRNewswire/ — Ascent360, the Customer Data Platform (CDP) company, starts 2017 with a 90% oversubscribed seed round of $1.9 million backed by Access Venture Partners, Nelnet, Bialla Venture Partners 2, LLC, Service Provider Capital, the Rockies Venture Club, along with several private investors. “Ascent360 is thrilled to have the backing of such an A-list group of investors going into 2017,” said Ascent360 CEO, Scott Buelter. “This round of funding allows us the strength we need to add the right talent to get our unique technology into today’s retail marketers and help them to leverage customer data in ways they never knew possible.”
In the evolving Customer Data Platform space, Ascent360 turns data into insight and income by providing marketers with online software that helps clients grow revenue, measure ROI, and improve data access and reporting capabilities. Ascent360 enables marketers to easily integrate customer data across multiple, disparate systems, segment their customers, and send personalized messages across multiple platforms (such as email, social, direct mail, and display ads). This advanced platform appends and corrects the customer data, allows marketers to view attributed revenue, and ultimately optimize marketing ROI based upon the cost and performance of each message, marketing channel, and customer segment.
“Our clients continue to show us that integrating data and achieving a single view of their customers is a key component to their omni-channel marketing strategy. Our software makes it easy for them to segment their customers and optimize their marketing spend,” said Tom J. Teynor, Ascent360’s newly appointed Chief Operating Officer.
With more than 65 deployments across the outdoor sports, retail, manufacturing, and travel and leisure segments, Ascent360 is already cash flow positive and growing quickly. Recognized as one of the “20 Most Promising Digital Marketing Solutions Providers” by CIO Review last year, combined with a strong team and great portfolio of clients, Ascent360 investors realized the enormous potential of Ascent360’s products and services.
“Ascent360 is a powerful Customer Data Platform, opening sophisticated data analytics to the broader retail market,” said Brian Wallace, Managing Director of Access Venture Partners. “We believe that Customer Data Platform solutions are at the beginning stage of breakout growth and will now be available to all retailers, not just the very large retailers like Amazon.com and Walmart.com. Without products like Ascent360, Retailers lack the ability to integrate and leverage offline purchasing data in ways that allow them to compete with Amazon.com and other eCommerce retailers. Ascent360’s Customer Data Platform provides sophisticated data tools to all retailers, leveling the playing field.”
“It’s a rare company that can inspire so many people to join them in their vision,” said Peter Adams, Executive Director of the Rockies Venture Club. “Ascent360 has been an excellent company to work with through the RVC HyperAccelerator Program and Syndication with other VC and angel groups; truly one of the most promising companies we’ve seen.”
Benefits of the funding include enhanced sales and marketing capabilities and the ability to further enhance the product. To accomplish this, Ascent360 will be hiring several new team members, including B2B business development representatives, sales executives, senior database developers, senior .NET developers, and strategic account managers.
Headquartered in Golden, CO, Ascent360 provides a leading cloud-based customer data platform for B2C companies looking to turn customer data into insights and income. Learn more by visiting www.ascent360.com.
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